![](https://mckennadaniels.com/wp-content/uploads/NF-logo-HealthyPath1.png)
Healthy Path Market
Branding a Health Food Market
Healthy Path Market has three stores in Puerto Rico. We rebranded them with a colorful new identity system that is applied to everything from signage to uniforms to spice jars. The logo has a combination of thoughtful elements — a butterfly, representing transformation to healthy eating, leaves, representing the natural food sector, and the body of the butterfly doubles as an exuberant person with arms in the air.
![](https://mckennadaniels.com/wp-content/uploads/NF-logo-HealthyPath3.png)
![](https://mckennadaniels.com/wp-content/uploads/NF-logo-HealthyPath2.png)
![](https://mckennadaniels.com/wp-content/uploads/NF-pkg-HealthyPath1-1.png)
![](https://mckennadaniels.com/wp-content/uploads/NF-logo-HealthyPath4.png)
![](https://mckennadaniels.com/wp-content/uploads/NF-print-HealthyPath2.png)
![](https://mckennadaniels.com/wp-content/uploads/NF-print-HealthyPath1.png)